Nick Calver.
PRODUCT MARKETING & GTM LEADERSHIP
• Cambridge, UK
• Permanent · Interim · Contract
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HOW I HELP
I bring Product, Sales and Marketing together around a proposition customers understand, a go-to-market plan teams can use and marketing that creates commercial opportunities.
01
A proposition people understand
Clarify the customer problem, the product’s value and why it should be chosen.
02
A go-to-market plan teams can use
Translate the proposition into messaging, launches, sales tools and clear priorities.
03
Marketing that creates commercial opportunities
Build focused programmes that generate interest, conversations and pipeline.
SELECTED WORK
Examples of proposition, go-to-market and demand generation in practice.
PROPOSITION & POSITIONING
Atheon / SKUtrak
Repositioned a grocery-analytics platform around Demand Intelligence and built the go-to-market programme for direct growth with CPG companies. Developed the proposition, messaging, sales enablement and demand-generation approach, aligning Sales and Product around a clearer commercial story.
4× pipeline coverage against target · 400+ organisations reached each quarter
“His desire to translate technical use cases into practical value drivers that anybody can understand stood out. This is the first time I can honestly say I have worked in partnership with Marketing — a common goal and shared objectives.”
Neil Tomkins
Commercial Director, Crisp
GTM & SALES ENABLEMENT
dunnhumby Media
Established and led product marketing for dunnhumby’s retail-media platform. Developed its positioning, personas and launch model, and created the pitch decks, demonstrations, case studies and sales materials used with Tesco and retailers internationally.
Product-marketing function established · repeatable launch model · international sales enablement
“From a standing start, he quickly developed a high-performing product-marketing team — from value proposition development to launching new offerings with success.”
Jérôme Cochet
Former Managing Director, dunnhumby Media
DEMAND GENERATION
GRC Solutions
Developed the positioning, content and inbound acquisition programme for a portfolio of cyber-security services. Connected search, practical guidance, nurture and sales follow-up around clear customer needs, helping turn a specialist portfolio into a multi-million-pound revenue stream.
3× closed sales revenue · repeatable inbound demand programme
“A true modern B2B marketer — understanding the power of content and effective nurture streams to display the value and impact of marketing on sales and revenue.”
Ratnesh Shah
Senior Director, EMEA Marketing, Cloudflare
SELECTED OUTCOMES
A small selection from grocery analytics, cyber-security, travel payments and SME payments.
4×
Pipeline coverage against sales target
Atheon / SKUtrak
3×
Closed sales revenue across a cyber-security portfolio
GRC Solutions
~80%
Of the target travel-payments market reachable through one distribution partnership
Ixaris
+70%
Web sales in the SME payments business
WorldPay
WHAT I’M LIKE TO WORK WITH
I ask questions, challenge assumptions when needed and try to make complicated decisions clearer. I enjoy working across teams and helping people develop confidence in their own judgement.
Outside work, I’ve hiked across North America and Alaska, taught English to children in Nepal, climbed Kilimanjaro and spent a year travelling with my wife while studying travel photography. These days, most of my spare time is spent with my family, our dog or on a bike — road, gravel or downhill.
“His impact on establishing best-in-class product-marketing processes was remarkable and widely recognised in the business. He is generous in sharing his knowledge — which enabled me to develop in my role.”
Victor Fenes
Product Marketing Lead
LET’S TALK
I’m open to permanent, interim and contract roles where clearer positioning, cross-functional leadership and stronger commercial execution matter.